The Weeknd does it "Often," but not often enough

Abel Tesfaye (aka The Weeknd) has been relatively quiet on the new material front since last year's Kiss Land, but a few hours ago he surprised fans with a salacious new track.

"Girl, I do this often / Make that pussy pop it / Do it how I want it," he boasts on this latest development. Despite its fascinating, liquid smooth production and Tesfaye's irrepressible air of nonchalance, "Often" is underwhelming after the wait and falls inches short of audio storms "Live For" and "The Morning." At the very least, one can appreciate his honesty and hope this is an indicator of more to come.